Sturgis Motorcycle Rally

Sturgis was incorporated in 1888 and is known as the City of Riders. It has been influenced and shaped by American Indians, Pony Express riders, the United States Cavalry and most recently, the American Biker. For 72 years the Sturgis Motorcycle Rally has attracted riders to the Black Hills of South Dakota, which means Sturgis owes over half of its history to the Rally, a legacy we are incredibly proud of.


Motorcycle enthusiasts return to Sturgis year after year to make memories ~ to meet old friends and make new ones, marry, celebrate the life of a friend that has moved on, introduce a child to a pristine canyon road or celebrate the return of a son or daughter defending freedom in a distant land.


The first rally was held on August 14, 1938, by the "Jackpine Gypsies" motorcycle club by the founder Clarence "Pappy" Hoel who purchased an Indian Motorcycle franchise in Sturgis in 1936 and formed the "Jackpine Gypsies" that same year. The focus of a motorcycle rally was originally racing and stunts and in 1961 expanded to include the Hillclimb and Motocross races. The Sturgis Rally has been held every year, with exceptions during World War II due to gasoline rationing.


STURGIS MOTORCYCLE RALLY August 6-12, 2012... ARE YOU READY?


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